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The NC Film Office welcomes Sundance Film Festival guests with a 10- by-3.5-foot rocking director’s chair weighing more than 1,000 pounds at the Salt Lake City International Airport.

Raleigh, NC - The North Carolina Film Office is showcasing North Carolina’s Southern hospitality and the ease of working in our state with a 10-by-3.5-foot rocking director’s chair weighing more than 1,000 pounds at the Salt Lake City International Airport to Sundance Film Festival guests.

 The oversized freestanding installation is on display until the end of January. The director’s chair with the filmNC logo rocks gently in the baggage claim area next to the Sundance Film Festival shuttle.

“The rocking film director’s chair is a visual reminder to the film industry how easy it is to film in North Carolina,” says Aaron Syrett, NC Film Office director. “North Carolina’s infrastructure, diverse geography and competitive tax incentives are just a few reasons film producers can sit back and relax while filming in the state.”

The chair took one month to create and two hours to install onsite on Friday, Jan. 9, 2009. Watch the chair rock on YouTube.

The chair rocks continuously, thanks to a quiet motor and subtle lighting drawing attention to the installation. The chair is already generating a buzz, with coverage in USA TODAY.