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Oscar's box office bump
Feb 23, 2008
There's been an unusually strong awards box office bump this year, with the five best picture contenders combining to gross $97 million domestically since Academy Award® nominations were announced Jan. 22.
No one expected the uptick to come in at record levels, considering the five noms are specialty films that, outside of Fox Searchlight's runaway hit "Juno," offer gloom-and-doom storylines. Also, two of the films - Warner Bros.' "Michael Clayton" and Miramax's "No Country for Old Men" -- were well into their runs.
Heading into Oscar® weekend, the total combined domestic cume for five best picture noms, which all began as limited releases, through Tuesday was $314.4 million, according to Rentrak. That compares to a combined cume of $287.8 million last year.
Last year, the best picture contenders grossed an average of $8.8 million between the time of the Oscar® announcements and the week before the ceremony. In each of the two years prior to that, the top noms grossed an average of $13 million during the same time period.
Read Pamela McCoy's complete story in Variety
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