WINSTON-SALEM—Cameras are rolling in North Carolina’s Piedmont Triad region as You Are Here, the directorial debut of Mad Men creator Matt Weiner, has begun production.  The feature film stars Owen Wilson (Midnight in Paris, Wedding Crashers) and Zach Galifianakis (The Hangover) and also features Amy Poehler (Parks and Recreation, Mean Girls) and Laura Ramsey (She’s The Man).

Written by Weiner, You Are Here is a comedy centered on two childhood best friends who embark on a road trip back to their hometown after one of them learns he has inherited a large sum of money from his recently deceased estranged father.

“This movie has been my passion for eight years and to see it come together with Owen and Zach and Amy is a dream come true,” Weiner said in a release announcing the film. “I can’t wait to get started because the movie is about everything I care about and I’m tired of reading it out loud to my friends.”

The NC Film Office (NCFO), along with the Piedmont Triad Film Commission, began working with the production this past winter.  A combination of the state’s film tax incentive, crew base, and the Piedmont Triad’s ability to provide picturesque farm land and well-kept farmhouses drew the feature to North Carolina.

You Are Here is expected to create 150 crew positions while also offering over 450 talent and extra opportunities.  Its direct in-state spend is expected to exceed $8.8 million.  The production will continue filming through June.

The North Carolina Film Office is part of the state of North Carolina’s Division of Tourism, Film and Sports Development.  In 2011, the NCFO helped recruit year for the film industry in the state as over 35 productions shot in North Carolina, creating over 3,300 crew positions and providing in excess of 23,000 talent and background extra opportunities while having a direct in-state spend of over $228 million.  Recent productions to have shot in North Carolina include The Hunger Games, Journey 2: The Mysterious Island, and the television series Homeland, Eastbound and Down and One Tree Hill.